NL - Marketing Strategy Manager

About iwell

At iwell, we are committed to providing clean and affordable energy for all. We aim for cleaner air, water, and a healthier planet through a sustainable power supply. Frustrated by slow institutional progress, we've taken action to build a sustainable energy infrastructure. By using business as a force for good and integrating sustainable goals with smart battery storage solutions, we are transforming Europe’s energy landscape from centralized, fossil-fuel dependence to a local, clean, and dynamic system—one building at a time.

The Role

iwell is scaling fast and is expanding to multiple European countries in the coming 3 years. Our goal is to become the leading player in dominant European Markets. We are the market leader in The Netherlands, and are building native teams in Germany, Belgium and the UK. And we are just getting started!

As our Marketing Strategy Manager, you are responsible for creating and aligning the marketing strategy externally and internally to realize our European ambitions. In this allround key marketing position you will inspire based on vision, passion and ambition. You love working all-round and will have the main responsibility to ensure that our innovative product is successfully positioned and marketed in a way that resonates with the target audience, driving both European adoption and overall revenue growth.

Key responsibilities:

• You will obtain valuable market-insights, hands-on build and implement the new value propositions and will implement marketing- communications plans for our different target groups;

• Endorsing iwell’s vision whilst hands-on developing and implementing a professional segment approach and making continuous recommendations for optimization;

• Provide our sales partners with the tools, content, and training needed to effectively sell the product all over Europe;

• Work closely with teams like product management, sales, and operations to ensure that the product is well understood and promoted across all relevant channels;

• Remain at the forefront of marketing tools and tactics with understanding of marketing tools including digital, social, online, trade shows, events etc.

Requirements

• You have completed a master’s degree;

• You have 5+ years of experience with building and implementing B2B (external) marketing strategies;

• You are all-round and have a proven experience in a scale-up environment;

• You have strong analytical skills and the ability to make data-driven decisions;

• You know which marketing tools (trade shows, content, PR) can contribute to iwell’s ambitions;

• You have an excellent command of the English language (a fluency in Dutch would be preferred).
  
  

We care

• 30 days yearly holiday, to rest and recharge.

• SAR - Share Appreciation Rights.

• Annual company holiday.

• Annual budget for personal development.

• A spacious office with a great atmosphere and all the comforts you need.

• Meaningful work contributing to a more sustainable future.
  
  

How we hire

1. Apply. Our People team and hiring manager will review your application, and respond within 2 weeks.

2. Screening call. If you seem like an iweller-in-the-making, we’ll invite you to a screening call so we can learn more about each other.

3. Are you the one? You’ll have two or more interviews. And we’ll also assess the specific skills you’ll need.

Do we have your attention?

Feel free to reach out to Gijs ter Kuile (gijs.terkuile@iwell.eu or +31 6 25 52 44 33).